transformative co-creation
people-centred,
purpose-led marketing for impact + connection
Walk in your truth
Liberate your business,
liberate yourself.
As a conscious, dynamic change maker, assimilating what you do and who you are into a ‘one approach fits all’ box feels suffocating, confusing and frankly frustrating af.
It really doesn’t work for you or how you want to show up for the people you’re here to serve.
To be the torch-bearer of your own way means you no longer need to follow the masses.
You are empowered with choice - how you move, how you show up and who you show up for. You are liberated to market your offerings in a way that feels authentic and aligned with your values.
When you have a brand strategy centred around your aligned audience and shaped by your authentic truth, the flow and freedom you seek comes to you.
Together, let’s give wings to your big vision and ideas
become the beacon, light the path, allow the community you’re calling in to find you and join the journey.
“for the first time in almost 10 years, I shaped my business for aligned clients to find me…”
“Jae assured me that I had a uniqueness but I honestly couldn't see past 'just being a designer'. I trusted the process and rediscovered the empathetic visual communicator I was always meant to be. Bringing this energy to projects has given me so much fulfilment and purpose. The marketing strategies I uncovered during the Prosperity Pathway have completely changed my entire perspective on everything I thought about marketing!
It feels completely organic, easy to do and absolutely unique. My confidence has soared, and I've gone on to complete far superior outcomes for my ideal clients as a result.”
— Kayleigh Hall, brand + Website experience designer
let’s step towards your big vision together
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1. Your aligned clients
Build an intimate picture of the clients your inspired to serve and the world they live in
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2. Unique proposition
Shape your unique, distinctive brand DNA to resonate and attract your aligned clients
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3. Hone your offer
Design services and products that truly serve the needs, desires, aspirations of your aligned clients
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4. Hone your story
define the tone of voice, language and messaging that speaks to and attracts your audience
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5. Strategic prosperity plan
Create and activate marketing tools tailored to connect you with your aligned community
offerings
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offerings ⏾
Nurture your brand
find clarity, Get unstuck
creative strategy workshop
a drop-in strategy workshop to bring any business marketing related goal, challenge, decision or questions that you need support with.
gain the clarity you’re seeking with the questions you've been pondering, the ideas you want to action, the things that are keeping you and your business stuck.
you will be guided into an embodied journey of self enquiry and discovery to identify personal blocks, align your beliefs with your vision and plot ways forward. expect unexpected insight!
receive creative input, marketing guidance and practical recommendations to map your path towards your goal and leave clear on your next steps.
“What a powerful session. It feels like i have just unlocked three or four years worth of ‘what the hell am I doing?’ in that 90 minutes. Feels very, very big! ”
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Choose your session date and time
Tell me a little bit about yourself, you current business situation and your intention for your session
Make your payment to confirm your session and receive a confirmation email with details to join.
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you share what has brought you here and where you are. through active listening to what is said and feeling into what is unsaid, you explore and get clear where you might like to be, shaping what you are visioning and/or wanting to achieve
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working with somatic experiments to tune into your own whole-being wisdom, i support you to plot a map that allows you to explore your options, resources, barriers and opportunities. a process that reveals new clarity.
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i support you to set out on your actions and pathway to reach your goal. you receive creative input, marketing guidance and practical recommendations that will support you as you take your next steps
your focused time with me | £555
unveil your brand
define your unique essence
your Brand World
get the clarity and confidence to do the work that's really important to you, with the people that are seeking and ready to receive your work.
during this immersion into your brand world you discover how your clients and audience see and value you. you get clear on your unique story and world view, the lens that shapes your business, social enterprise, project or charitable venture. i help you to Identify the threads that weave together your unique journey, your purpose and the people you serve.
with my guidance and insights you Define your unique and distinctive brand dna, that reflects what you believe in, stand for and offer - the undeniable essence, meaning and value of your work. you’ll leave with your brand world guide, a proprietary playbook that anchors and orients everything you do, with clarity and authenticity, from here on out.
There’s a compelling brand hidden inside you and within your business, waiting to emerge. it’s time to share it.
This is for you if you’re ready to:
understand the transformation your aligned clients seek and what they need from you
unveil the magnetic power of your uniqueness and your why
get clear on the compelling qualities that help clients trust and choose you
positively shape your client experience so they return and recommend you
your brand world journey
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We survey your clients and your business neighbourhood to find valuable insights and context that will help shape your brand world.
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2 co-creative workshops;
1. we get clear on your aligned clients, what's important to them and the threads that unite them.
2. then we uncover your unique why to shape your brand identity that connects you with your clients. -
A final session to orient you in your newly mapped brand world and identify the initial steps to bring it to life.
What people say:
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"I know this will be a valuable resource as I move forward into the next chapter of my business"
Brand world immersion
"I know my business needs to grow and I need to be able to articulate my difference and how I solve people's and organisation's problems. how I describe my impact wasn't really reflective of my unique offerings and services.
Jae really got it. It felt like a very safe space where I felt heard and understood. A co-curated experience and I felt that a lot of care and thought went into the work. Jae could see clearly the different ways in which I am creating impact. This is of high value and will make a positive difference in my business to drive new income and growth.”
—Michelle Moore, Leadership Coach, Speaker and Author | Moore Development Consultancy
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"I wouldn’t have the level of clarity or confidence I now have without this... working with Jae is revolutionary"
Brand world immersion
“I wanted to take my business to the next level and needed help in every aspect of achieving this.
It was like laying the foundation on which everything else would be built to upscale the business. This has informed many decisions I need to make; the creation of the website, marketing, promotion, who I choose to work with and who I choose not to work with, and more.
These decisions are so much easier to make with the Brand World as a reference and guide. I wouldn’t have the level of clarity or confidence I now have regarding my business and its direction going forward without it. This process and the results from it underpins everything I will do in my business going forward.”
—Maurice Cunningham, Owner & Manager | One Nation Experience
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"The tools, the insights, the language and the confidence to show up in the world"
Brand world immersion
“The immersion gave me the framework for so much of what would come next, whilst giving me the confidence to step into the world as my newly uncovered self, culminating in a full brand launch, which has exponentially raised my profile.
Within 6 months of completing the Brand World process, and as a result of its foundational power, I was able to harness the other assets required to complete my brand suite and go on to have my first £5k month, in 11 years of business.”
—Cydelle Stewart, Business Operations Architect | Remotely Onit
Have questions?
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I’m passionate about working with people who are purpose-led and people-centred. If this describes you, please book a connection call to explore what working together might look like and if there’s an alignment.
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Potentially. The first step is to book a connection call to meet and understand the shape of the strategy work you have already done. If necessary I will carry out a brand review which will incur a nominal investment.
If the review shows you have clarified the necessary brand components to get straight into the prosperity pathway, the brand review fee will be deducted from your prosperity pathway investment.
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Your Brand World organises all areas of your business around your purpose in a way that connects you with the people you're inspired to serve. Informing elements such as your big vision, what services or products you offer and what you charge for them.
It guides the brand specific elements, such as your visual brand identity, messaging and content plans. If you work with others like copywriters, designers, website developers, social media specialists etc… your brand DNA will shape a coherent identity and aligned content throughout. Your guide also informs your marketing strategy, the prosperity pathway, which is the next phase of bringing your big vision into reality.
The results are consistent client choosing points throughout your clients journey that support you to build connection, trust and loyalty.
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Your investment begins at £2.5K, with payment plan options available.
This is foundational and transformative work for those seeking a real step change in your approach and outcomes. The fees reflects the 5-10 year investment that maps your brand and the pathway to achieving your big vision. Your brand world gives you a unique brand world guide (see the above Q&A) that clearly defines your brand.
The prosperity pathway sets out your own comprehensive marketing strategy playbook that not only sets out your step-by-step year one plan, but gives you the model for every year from now on.
I’m confident that this work will change the way you approach your business forever.
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Marketing is a business model that centres the needs of the people it serves which naturally aligns with purpose-led and people-centred business. Brand development is the marketing building block that the brands you most admire, value and choose have in their bag. Most entrepreneurs or social enterprises don’t know about this essential step of the ‘marketing’ process.
This is the invaluable piece that empowers you to identify the work and the people that are really important to you and why. When you orient yourself and business in this way, marketing becomes unique, authentic, intuitive and effective. If you’re ready to move forward on your business journey, on your terms, with more fulfilment, this is for you.
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Once we have defined your aligned clients and brand DNA in the brand world immersion we have a much clearer picture of the services that best serve your clients.
In the prosperity pathway we map your services, fee structure in detail considering how your clients choosing points and journey with you.
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The 6 month period allows for 3 months for strategy building including vision and goal setting, core services, pricing structure, client journey, brand voice and messaging, one year content and activation plan.
Over the 3 months that follow I support you to action your plan, holding you accountable, supporting you to navigate unexpected challenges and championing you in your wins.
By the end of the 6 months each move you make will be an intuitive step towards the clients and the business you want.
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The news is the news, right? Or are you attracted or repelled by different news providers? (Afford me a moment to respond if I can.)
If you have a preference it’s likely that the reason is that your chosen provider gives you the news in a way that you want to consume it, the tone of voice and the focus. Its style and approach aligns with you, your perspective, your values, and your belief system which enables you to engage with and receive the information.
And this is the value of identifying a niche.
We are identifying the transformation and value that you offer that a particular group of people might need and be seeking. A group with a mindset that aligns with your approach, your purpose, your values. They see themselves, their ideas and aspirations reflected in what you offer. And that alignment in turn creates the connection you are seeking.
still have questions?
i understand, that’s completely natural.
transformation can feel scary. when you’ve been used to doing something one way for a long time, it’s natural to feel uncertain about committing to change, the hope and possibilities it brings.
let’s talk and i’ll do all i can to answer the questions you have.
but isn’t a brand a logo?
in short no. and you’re not alone if you’ve been thinking it is. find out the key components of an effective brand. see what you might already have covered and what you could be missing.