cultivate
a people-centred + purpose-led brand
empowering purpose
this is authentic brand marketing for
powerful
creators
dynamic
change-makers
radical
healers
so you can make the impact
and create the change that you want.
a decolonising approach
rip up the rule book to redefine success on your own terms
from survive to thrive, together
Your passion became your work, so you took the leap into self employment.
You’ve been working it out as you go. It’s not been easy, but you wouldn’t change it. Your soul won’t let you!
business your own way?
you’ve sought answers from the one-size-fits-all marketing ‘rule book’ - got a new logo, made a better website, found your niche, posted on socials.
but something is missing. the things you try use more time and effort than you’d like and don’t get the outcomes you want. and you’re not sure why.
the thing you’re missing? the clarity of your own authentic narrative and unique proposition.
this is the magic that reveals your compelling cohesive story, that resonates with the people seeking out your offering. it’s the foundation that guides your chosen MARKETING TECHNIQUES, that help to bring those people to you in meaningful, authentic and easeful ways.
and here how its possible…
alignment is the glue
nurture attraction,
cultivate relationship
The key is to truly understand the people you want to impact, to define the unique gifts they need from you.
Picture this:
you discover who brings out the best in your work
you listen deeply to what’s important to them
you understand and offer what they need and want from you
what you say and how you show up deeply resonates with them
they feel reassured when they see you in places they hang out
they are inspired to connect with you
compelled to be a part of your community, to connect with others on a similar journey.
Build the trust and confidence they need to choose you
True connection lives where people are centred, community is nurtured and purpose is the anchor.
“I now have complete clarity about who my audience are, what their needs are and what aspects of my business I should focus more attention on”
Through Jae's unique and valuable work, we found the tone and energy I wanted my business to convey. She patiently teased out and reconnected me to my 'why', my story, my vision and perfectly captured the message of my business in my voice, using my words so everything felt authentic.
Jae captured what emerged from our sessions together so beautifully in her Brand World Guide…This intuitively crafted document is 'GOLD' and I continue to refer to it whenever I'm composing any marketing material.
— Gwen Allison, My Spiritual Butterfly
you’re here, really ready to make this thing work.
you want to impact the people you’re here to serve
your work is transformative. you’re offering makes a difference and you want your business to thrive, so you can meaningfully reach more of the people you’re here to serve. and, vitally, sustain yourself with the income that supports you to do this work you love and live the life you vision for yourself.
The thing is, you’re not necessarily a business person, or a sales person, or a marketeer, and neither do you want to be.
what you’re here for is opening minds, creating transformative experiences, helping people find empowerment, contributing to meaningful change.
i feel you. i see you.
i’m here to help you make the impact you desire.
i've helped countless healers, creators and change-makers just like you.
marketing your way: innate, authentic + easeful
make the successful business you vision possible, without compromising who you are and what you believe in. Without losing your soul.
you care about people, and you move with purpose. You already have the foundation.
together, we define your brand’s unique dna that empowers you to shine.
You’ll grow your business, anchored in your truth, oriented by your values, to sustain the income you desire without the conflict.
It’s already within you.
I support you to reveal it. we embed a relational brand building structure into the way you work so marketing feels innate, authentic and easeful.
empower your purpose
empower your purpose
Reveal your unique magic through co-creation
Together we follow the relational methodology i’ve curated to help you shape and grow your unique brand authentically.
Let’s get you to the place where you know your work is working. and your business represents everything you stand for.
get to know your people
identify your aligned audience, what it is they need from you and how you connect with them, meaningfully.
define your brand DNA
uncover your uniqueness and your purpose to shape your brand around you, authentically.
welcome your clients
choose effective marketing techniques that connect you with your aligned clients, grow your community easefully.
Let's do the transformative work
the secret behind successful brands, that will help bring your community to you. And with you.
“My ideas and passions consolidated into a brand I can take forward”
Jae clearly understands how to build brands, and applies her own passions to her craft. I have come away with a framework for my personal brand that is unique, strong, concise and relevant.
It was an amazing experience to see all of one’s ideas and passions consolidated into a brand identity that I can take forward.
— Oliver Hypolite-Bishop, Social Political Commentator + Writer
introducing an embodied approach to brand strategy with jae gibbs
Over the past 20 years, I’ve honed and curated brand marketing techniques into a methodology for embodying your authentic self through your business.
My approach is shaped through a decolonising lens, rooted in a holistic view and informed by my work as an embodiment practitioner.
I’m here for you, the more-than-human you.
You are invited into an exploratory non-judgemental space that welcomes your unique experience, expression, curiosity and intuition to guide the process of unveiling what’s at the heart of your work and your offerings.
but isn’t a brand a logo?
in short no. and you’re not alone if you’ve been thinking it is. find out the key components of an effective brand. see what you might already have covered and what you could be missing.